- Understanding and Discovery:
- We design with purpose and intention. That means taking the time to understand your business, your buyers, and what makes you unique.
- Position and Visioning:
- We review your markets, competition and industry and use an array of tools, interviews, and storytelling to select the right look and feel.
- Creation and Execution:
- From color treatment to imagery, we create designs that are visually engaging and on-brand.
Why you need great design:
To convey a strong brand and evoke the right emotion from your audience. The right images, photography, graphics, typography and color palette can impress and attract your buyers and keep them engaged with your brand. Great design is key to helping you stand out from your competition.
Negative space is one of the most commonly underutilized and misunderstood aspects of designing for the page. The parts of the site that are left blank, whether that’s white or some other color, help to create an overall image.
Websites and graphic design do rely on the look and impression of texture on the screen, however. Textures can create a more three-dimensional appearance on this two-dimensional surface. It also helps build an immersive world.
Like color, texture, and shapes, the composition you use tells readers you’re a serious online news magazine, a playful food blog or a vintage clothing shop. Images are important, but the composition of the images is equally essential.